Monday, October 2, 2023

archiveHow to Prioritize Customer Experience in the Buying Journey

Marketing

How to Prioritize Customer Experience in the Buying Journey

The B2B software buying experience is complex, and as the market becomes more crowded, that complexity only increases. This is problematic for both vendors and buyers. Buyers don’t know which vendor is the best fit for their needs, and vendors are having trouble getting in front of their ideal customers....