Monday, October 2, 2023

archiveUnderstanding Differences in B2B Buying Groups

Marketing

Understanding Differences in B2B Buying Groups

Why is TechnologyAdvice Free? When companies need to add software to their technology stack, they typically form a buying committee made up of different people who will be affected by the decision. The average buying committee is around 7 people, however, no two buying groups look the same. Vendors must...